I once read a stat that made it's way into conversation at the office the other day. I think I might be a little loopy for having said it. I had had a crazy morning of running late, spilling coffee on myself, being late for two meetings because I got my start times wrong...just a mess overall. The conversation started with me recounting all of these and ended with:
'And it all started even before I got here. I was running late so I had to eat my breakfast in the car and did you know that when you eat while driving that's the equivalent of having had 6 drinks because of how distracted you are? So basically, I drove to work drunk.'
Shocked and bewildered stare was what I got in response.
MUST. LEARN. TO. SHUT. MY. MOUTH. SOONER.
In an effort to save those I care about from biblical-length emails, and not turn into the crazy lady who talks to her cats, I've put my inner rants and ponderings into a blog in a narcissistic need to fill the cosmic void.
Thursday, March 25, 2010
Sunday, March 21, 2010
Dude's not stupid
GBack put the radio on at work the other day and the latest song by Jason Derulo came on. He's one of those bubblegum pop, R&B whatever kinda singers that Hot 89.9 plays over and over and over again until he comes out with a new song that they then play over and over and over again.
But the thing about this kid - and I can say kid because he can't legally drink in the US until September - is that he's a smart marketer. He begins every one of his songs with a signature sound bite. He has this 'overlord' voice come on and say 'JR' which makes no sense to me as his initials are JD but maybe he goes by JR out in the industry? But that's always chased with him singing his name before he launches into his song. I can't think of any other artist that does this but I'll tell you what it makes me remember about him...his songs and his name. A winning combination when you are a fairly new artist on the radio.
Smart, smart marketing.
Here's some examples for you non-89.9 listeners. All you need to listen to is like the first 15 seconds so it won't be a total assault on your senses ;o)
But the thing about this kid - and I can say kid because he can't legally drink in the US until September - is that he's a smart marketer. He begins every one of his songs with a signature sound bite. He has this 'overlord' voice come on and say 'JR' which makes no sense to me as his initials are JD but maybe he goes by JR out in the industry? But that's always chased with him singing his name before he launches into his song. I can't think of any other artist that does this but I'll tell you what it makes me remember about him...his songs and his name. A winning combination when you are a fairly new artist on the radio.
Smart, smart marketing.
Here's some examples for you non-89.9 listeners. All you need to listen to is like the first 15 seconds so it won't be a total assault on your senses ;o)
Labels:
brilliance and glory,
kickin' ass,
random thoughts
Wednesday, March 17, 2010
Happy St. Patty's Day
And this is why the average American should NOT be interviewed for TV.
'I wanna kno where da gol at'
'I wanna kno where da gol at'
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