GBack put the radio on at work the other day and the latest song by Jason Derulo came on. He's one of those bubblegum pop, R&B whatever kinda singers that Hot 89.9 plays over and over and over again until he comes out with a new song that they then play over and over and over again.
But the thing about this kid - and I can say kid because he can't legally drink in the US until September - is that he's a smart marketer. He begins every one of his songs with a signature sound bite. He has this 'overlord' voice come on and say 'JR' which makes no sense to me as his initials are JD but maybe he goes by JR out in the industry? But that's always chased with him singing his name before he launches into his song. I can't think of any other artist that does this but I'll tell you what it makes me remember about him...his songs and his name. A winning combination when you are a fairly new artist on the radio.
Smart, smart marketing.
Here's some examples for you non-89.9 listeners. All you need to listen to is like the first 15 seconds so it won't be a total assault on your senses ;o)
1 comment:
I've heard these songs and NEVER noticed that. Interesting. And a good tactic for the people who are actually listening I guess ;)
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